Well, Hello there!

I’m Alicia, a cross-functional project leader and collaborator, PowerPoint Jedi, and right-brain visionary with a passion for sports, pop culture, and building brand loyalty with 12+ years experience of delivering results.

Skilled in leading high-performing teams to develop and execute integrated marketing campaigns that deliver exceptional results. Proven success in driving revenue and building brand loyalty for top-tier clients in sports, hospitality, and entertainment, including professional and college sports, Universal Orlando, and Travel & Leisure.

Flagler College (Communications) & Rollins College - Crummer Graduate School of Business (MBA)